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Marketing the Mundane – How The Electrical Age Used the Allure of America to Sell Electricity to Women in Britain

Guest blog by Anna Lowry, University of Leeds Introduction During the mid-20th century, the concept of electricity was largely unappealing to families and households. While its potential was revolutionary, many regarded it as frighteningly dangerous—people often associated the new technology... Continue Reading →

Reflections on an ‘Electrical Age’

Guest blog by Madeleine Smith, Emily Raynor, and Isabella Fletcher from the University of Leeds. This is the final in a series of blogs written by Liberal Arts students at the University of Leeds to celebrate the centenary of the Electrical... Continue Reading →

Exploring advertising techniques in volume two of The Electrical Age

Guest blog by Emily Raynor, University of Leeds This is the fifth of a series of blogs written by Liberal Arts students at the University of Leeds to celebrate the centenary of the Electrical Association for Women in 2024. This... Continue Reading →

Safety first: risk as a theme in the Electrical Age

Guest blog by Madeleine Smith, University of Leeds This is the fourth of a series of blogs written by Liberal Arts students at the University of Leeds to celebrate the Electrical Association for Women (EAW) centenary in 2024. This project... Continue Reading →

In defence of the supracrepidarian; or, what Thompson did on his holidays

By Anne Locker The electrical engineer and physicist Silvanus Phillips Thompson had an impressive and varied professional career. He became a professor at the University of Bristol in 1878 in his late twenties. He was the first Principal of Finsbury... Continue Reading →

Bathed in light

By Anne Locker The development of electricity for medical therapy and devices dates back to the beginnings of the science of electromagnetism and the beginnings of modern medicine. In 1791, Luigi Galvani discovered the role electricity plays in the body... Continue Reading →

Luxurious locomotives

By Anne Locker, Library and Archives Manager Illustration from ‘Train lighting from the car axle’, Consolidated Railway Electric Lighting and Equipment Company 1900 (IEE Pamphlets 625.2) This illustration of the interior of an elegant private train car, fitted with the... Continue Reading →

ELECTRICAL ADVERTISEMENTS IN ENGINEERING RECORDS 1900-1960

By Asha Gage, IET Archivist Advertisements are ubiquitous; they pervade our television sets, radio waves, billboards, newspapers and most recently social media. The first kind of advertising dates back to ancient times when announcements were made to publicise events. This... Continue Reading →

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